The Junior Executive Marketing Management Association (JEMMA) of the Polytechnic University of the Philippines in San Pedro, Laguna, organized an event entitled “Expedient Digital Marketing” on January 8. Over 50 BSBA Marketing Management students attended the event to learn about Personal Branding from one of the personal branding experts in the country, Filipino motivational speaker Pocholo “The VoiceMaster” Gonzales.
Pocholo energized the crowd by starting off with humor, wit and a stream of hugot lines. He also gave a background on the voice acting industry, and explained how his company, Creativoices Productions, has helped paved the way for aspiring voice artists to get into what was once a monopolized and closed-door profession. Pocholo also amazed the students with his ensemble of voice impressions of famous celebrities, both dead and alive!
Pocholo then transitioned to the topic of Personal Branding. He started by citing examples of internationally-known brands that have become common words people use to refer to the actual product, such as Colgate, Scotch tape and Xerox and how these brands use the web to achieve more market, sometimes using expert web design and marketing companies as Indexer to help them with this. He then talked about personal brand, and how most people have unconsciously created a ‘brand’ in the minds of other people at the sound of their name.
But Pocholo gave the concept of personal branding a deeper meaning when he related it to one’s life purpose. For Pocholo, it is imperative that you understand your WHY in order to come up with the brand that fits what you believe you are meant to do in this lifetime. Pocholo equipped the participants with simple yet profound questions to help them identify their life purpose. Towards the end of the seminar, Pocholo gave the students a few minutes to write a letter to their “future self,” in the form of a self-prophecy for their dreams and aspirations.
An open forum and awarding of certificate capped off the seminar.
PUP San Pedro JEMMA is an affiliate of the Philippine Junior Marketing Association and Philippine Marketing Association, and has been awarded as the Outstanding Academic Organization of the university for 5 years in a row.