On August 20, the Philippine Junior Marketing Association (PJMA) conducted the first installment of Juan Big Idea, its annual marketing convention which serves as the organization’s platform to reach marketing students all over the country. With this year’s theme “Ang Paglipad ng Marketistang Pilipino,” the Luzon edition was held at the F.L. Dy Coliseum in Cauayan, Isabela, and was attended by over 1,000 students from all over the region. The event featured talks centered around the theme of marketing, including Filipino motivational speaker Pocholo “The VoiceMaster” Gonzales.
Pocholo’s talk was about “Marketing for the Global Citizen,” where he shared his journey about starting as a freelance voice artist to becoming the most recognized Filipino voice artist even in the international scene. He talked about his childhood dream of hearing his voice on the radio greeting his mother, and how it led to his vision of making the Philippines the center of voiceover excellence in Asia. Pocholo also talked about his company and his voice acting school, and even amazed the audience with an ensemble of voice characters.
Pocholo then transitioned his talk on marketing, and how one can establish his/her brand to compete on a global scale. He touched on a bit about global brands such as Google, Facebook and even 7-11, and how these brands have gained top-of-mind awareness despite not having extensive ad campaigns. Pocholo said that being a global brand – be it a person or a company – all boils down to the experience that they provide, in order to give people something to talk about.
Pocholo’s talk did not only focus on the technical aspect of marketing. He also inspired the students by challenging them to discover their purpose, and to do things with passion and commitment. He shared to them how his success as the VoiceMaster was not purely about what he has done with his skill, but more importantly his passion and zeal to make the Philippines the center of voiceover excellence in Asia. He also shared the qualities that make a successful entrepreneur and marketer.
The Philippine Junior Marketing Association (PJMA) is the official youth affiliate of the Philippine Marketing Association (PMA) and is the national alliance amongst the local Junior Marketing Association (JMA) organizations from different colleges and universities across the country.