Filipino motivational speaker Pocholo “The VoiceMaster” Gonzales spoke last March 9 at “ELEVATE: Marketers Explore the Digital World,” an event organized by the Marketing Management students of Rizal Technological University in Mandaluyong City. Over 100 participants attended the seminar for a whole-day event of fun and learning about marketing in the age of the internet and social media.
Pocholo’s talk started at a high energy, as he began with an icebreaker and humorous stories. He introduced his presentation about Personal Branding by telling the story of how he built his brand as the VoiceMaster. He shared his humble beginnings in the voice acting industry, and also the challenges he met while he was starting out. He also talked about his journey to creating the first and only voice acting school in the country, to open the doors of the voice acting industry to those who have the passion and commitment to learn the craft.
Pocholo also spent a large part of his presentation to speak about national hero Dr. Jose Rizal, whom he considers as “one of the greatest branding experts.” Pocholo told the audience that Rizal was the first who coined the term “Filipino,” thus setting the standards for excellence and greatness in the country. He shared a lot of trivia about Rizal – his writings, his travels, and even the foods he ate – and challenged the students to utilize their resources in order to discover their own greatness.
Pocholo then transitioned to his talk on Personal Branding. He shared how he has not only branded himself in the field of voice acting, but also in his advocacy and his career as a Filipino motivational speaker. He told the students that branding is not just about “creating” a name, but more importantly, embodying what the brand stands for. For Pocholo, branding is all about discovering one’s passion and purpose, and dedicating the rest of your life to it.
During the last part of his talk, Pocholo spoke about legacy, and encouraged the audience to “do something today that your future self will thank you for.”