Hundreds of Marketing students filled the Adamson University Theater for Adamson Junior Marketing Association’s Marketing Summit 2016. With the theme “Sprinting Towards Marketing Homerun,” the seminar focused on learning best practices in Marketing and Business from some of the country’s finest CEO’s.
Pocholo “The VoiceMaster” Gonzales was the last speaker of the event, who talked about the art of Personal Branding in his talk entitled “8 to be GREAT.” After energizing the crowd with a quick icebreaker, he started off with the story of how he branded himself in the world of voice – as a voice artist, radio broadcaster and motivational speaker. The VoiceMaster filled the audience with awe and amazement as he did his repertoire of character voices – from the commercials and shows he has done, to imitating voices of famous personalities both dead and alive.
Pocholo also touched on about the life of Dr. Jose Rizal, whom he believes is one of the greatest Personal Branding experts of the country. According to Pocholo, Rizal is a hero not only because of what he has done for the country, but more importantly, for the ideals and principles that he stood for. Pocholo encouraged the students to learn more about Rizal not only for remembering history, but in order for them to discover their own greatness as Filipinos.
Pocholo tackled the subject of personal branding from an inspirational and motivational perspective. His talk centered around the 8 qualities that makes up a person of greatness and excellence, which he believes everyone has in one way or another. The 8 qualities included passion, faith in one’s self, purpose, and sharing, among many others. Pocholo encouraged the participants to identify their purpose in life, because that is the only way they can truly be happy and successful. He challenged the students to shift their mindset from getting into business for the purpose of earning money, to getting into business for the purpose of serving the world.
The VoiceMaster also shared the stage with a couple of his students, who also inspired the audience with their own talent and personal stories of reaching for their dreams.