The Young Communicators Guild – the official radio organization of Polytechnic University of the Philippines College of Communication – organized the PUP Radio Conference 2017 on January 27. With the theme “IGNITE ME: The Art of Radio Broadcasting in the Social Media Era,” the conference featured speakers who are exemplary contributors to the radio broadcasting arena. Over 200 Broadcasting students from PUP and nearby universities participated in the event, which was held at the PUP COC Theater.
Pocholo “The VoiceMaster” Gonzales was one of the speakers during the event. As the pioneer of Youth Media in the country, Pocholo shared how radio broadcasting opened the doors for him to become who he is today – the most recognized voice artist, internationally-awarded youth advocate, and a highly sought-after motivational speaker, especially for young people. He recalled how he won DZMM’s radio drama and singing contest back in 1996, which earned him a slot on AM radio as a radio drama talent, scriptwriter, anchor and one of the directors. Pocholo talked about his frustrations and challenges in the beginning, and how those challenges led him his personal life mission to be the one to open the doors for talented young people to express their passion and talent.
Pocholo then introduced his advocacy organization Voice of the Youth Network (VOTY), a volunteer youth organization that gives the Filipino youth a voice on issues that affect them through radio broadcasting and ICT. With its mission to inform, inspire, involve and empower young people, VOTY has produced over 20 radio programs all over the Philippines, including its provincial chapters such as Sorsogon, General Santos, Lanao, and Bataan. Through their radio programs and online platforms, VOTY has become a venue for thousands of young people to do their part in contributing to positive social change.
Pocholo emphasized the importance of giving people the venue and the opportunity to share their skills and become an inspiration to their fellow youth. This is why aside from sharing his airtime to aspiring broadcasters in his shows, he also shared the stage with them. He called onstage three of his anchors – DJ Kelvin, DJ Denn and DJ Jomel – who inspired the students to volunteer their time and effort to pursue their dreams of broadcasting. They took turns sharing how joining VOTY has allowed them not only to be heard, but to also enhance their skills and confidence in communication. And, as the VoiceMaster would have done, they also did their own ‘sample’ of character voices they can imitate.
At the end of his talk, Pocholo gave away a copy of his book, “Gusto Kong Maging Voice Talent” to the person in the audience who courageously went onstage to “get it.” This gesture led to a powerful close for the VoiceMaster, as he challenged them to go out and CLAIM what the believe life has reserved for them.
The PUP Radio Conference also featured other radio personalities including Zhander Cayabyab of DZMM, Tere Gonzales of Radyo Inquirer, and John Gemperle or more popularly known as Papa Jack.