The Department of Education, National Council for Children’s Television, and CBN Asia have joined forces to bring a historical milestone to Philippine television – the rebirth of values-oriented TV shows. “Oyayi,” is ABS CBN’s newest children’s program, which airs every Sunday at 9:15am.
The grand launch of Oyayi happened on November 18, at the Mind Museum Exhibit Area. The half-day event was attended by dozens of students from nearby schools, parents, teachers, and honorable representatives from DepEd, NCCT and CBN Asia. The program was hosted by veteran ABS CBN news anchor Jing Castaneda, and Pocholo “The VoiceMaster” Gonzales.
After an icebreaker and the opening ceremonies, Jing and Pocholo led the audience through a morning of fun and learning. They brought the parents and teachers down memory lane as they talked about the timeless children’s show Batibot, which was a fun source of learning and good values back in the 80’s. Pocholo also amazed the audience as he did sample character voices from the show, as well as the entire ensemble of the Spongebob Squarepants cast!
The kids were in for a treat as one of Oyayi’s characters, Telebobby, led them through a game he called “Dok Pil in Da Blanks.” The game was soon followed by an on-stage interview with NCCT Council Member Mr. Bong Osorio, and Oyayi director Mr. John Valdez Tan. Bong and John shared the vision of the show, and what the audience can expect from the characters and the episodes. After the interview, the audience caught a glimpse of the show with the showing of one of Oyayi’s episodes, which was focused on disaster preparedness.
The highlight of the event soon came as the cast of Oyayi came onstage to meet and greet with the audience, led by Kuya Maki, the main character of the show. They led the audience to the “Oyayi Dance Craze,” which was soon followed by a photo opportunity with the hosts and the cast.
The word “Oyayi” means lullaby in Filipino, and was based on an award-winning story of the same title by Fernando Rosal Gonzales.