TAG Media and Public Relations has yet again held another successful event at the SMX Convention Center, and this time, it’s for digital marketing enthusiasts. The Asia E-Commerce Expo 2015 happened on November 25, 2015 with the theme “Empower. Connect. Inspire. Learn.”
The event featured distinguished speakers, panelists and moderators, discussing e-commerce topics such as digital marketing, e-payments, CRM, and startup online innovations. Speakers and panelists include premier digital marketer Janette Toral, Payoneer Brand Ambassador Allan Donato, Constantin Roberts of Zalora, well-known motivational speaker Chinkee Tan, and James Jimenez of COMELEC, among many others.
Pocholo “The VoiceMaster” Gonzales was the moderator of the second panel with the topic “Market Analysis and Digital Marketing.” The panel consists of Camille Montejo of Tree Top Adventure, motivational speaker and author Chinkee Tan, Jacqueline Van Den Ende of Lamudi, Kristian Melquiades of Viber, and James Jimenez of COMELEC.
The panel focused on how each organization utilizes digital marketing strategies and how it benefits their business. Pocholo started the discussion with a question on how they utilize digital marketing to market to the youth, since young people are the ones who spend most of the time in social media. They also discussed how the companies use the internet for customer service, and how it helps in advocacies for organizations such as COMELEC, and physical businesses like Tree Top Adventure (which is an amusement park). There were also some questions from the audience, where the panelists got to share tips and success stories in terms of online advertising, social media and search engine optimization.
Although light and conversational, the panel was very insightful and informative, as it gave various perspectives on approaching market analysis for digital marketing, given the diversity of the industries of the panelists.