On June 29, TAG Media and Public Relations organized a workshop on blogging, branding, SEO and public speaking, held at the Misono Teppanyaki restaurant in Makati City. Around 50 participants attended the event to learn about the topics from the industry experts, including TAG Media founder, Engr. Grace Bondad-Nicolas, and Filipino motivational speaker Pocholo “The VoiceMaster” Gonzales.
The event started with a networking activity, where the participants were given time to go around and chat with each other. As some participants have come from provinces near and far, the networking was a good opportunity to establish potential partnerships and future deals.
After the networking activity, Engr. Grace was the first speaker in the four-hour event, where she talked about the importance of blogging and the use of social media in PR. She shared her own experience as a marketing and blogging expert, and also shared tips on how to write a good press release in as little as 5 minutes! She gave the participants a few minutes to write their own article, using the technique and structure she has shared.
The next speaker was Robert Rillorta of Tree Top Adventure Baguio. Robert talked about search engine optimization. He explained the benefits of SEO to any business, and how they can leverage the power of social media to engage with their audience. The same kind of advice, but for a different business, can be ascertained, if one were to check out this page. He also touched on some of the metrics that gauge the effectiveness of one’s SEO efforts. Robert was followed by Jackie Dilag, Marketing and Sales Head of Tree Top Adventure in Subic. Jackie’s presentation was about branding, both for businesses and individuals. Jackie spoke of brands that have dominated their respective brand categories, and also shared some tools and tips on how to estabish one’s brand.
The last speaker for the event was the VoiceMaster, who discussed the art of public speaking. Pocholo started his presentation with an introduction of who he is and what he does, and how he journeyed into the public speaking arena. He also gave the audience a glimpse of his career as a voice artist, and impressed the audience with his reportoire of character voices.
Pocholo then transitioned to his topic, and gave an explanation as to why public speaking has become the number 1 fear in the world. He also talked about spontaneity, and how this quality can be the key to overcoming a person’s fear of public speaking. Pocholo also reminded the participants to always speak FOR the audience instead of TO the audience. He also emphasized the use of humor, stories and pauses to make one’s presentation powerful, engaging and memorable.
The workshop was organized TAG Media and Public Relations in partnership with Elabram Systems, Multibiz International Corp., Tree Top Adventure and Zoomanity Group.