On October 2, 2015, the Junior Achievement Marketing Society (JAMS) held its General Assembly with the event entitled “Past Forward: Celebrating the Timeless Saga of Marketing.” The event gathered hundreds of JAMS members from various schools all over the Philippines to learn about the latest trends that lead to marketing success. The half-day event was held at the FNRI Auditorium of the Department of Science and Technology in Taguig City.
The event featured 2 speakers, both proteges of Pocholo “The VoiceMaster” Gonzales. The first speaker was Voice Care Philippines’ Executive Director, Ada Cuaresma, who talked about Personal Branding. Ada started by energizing the crowd with an ice-breaker, then went on to share her story on how she found her purpose in life through broadcasting and motivational speaking. Ada gave tips on how one can establish their personal brand, and how branding one’s self is linked to being able to respond to life’s calling.
The second speaker was Sharp Rocket’s Founder, Venchito Tampon. Venchito also shared his experience in life and in business as a young entrepreneur, and also imparted the lessons he learned along the way. He talked about social media ethics, and gave insights to the audience on how social media can be used to their personal and professional advancement.
Overall, Past Forward turned out to be a huge success for JAMS.